The agency Track approached us with a Pro-Bono project for the Bavarian Red Cross (BRK), wanting to thank their 200,000 volunteers and full-time employees, who often and especially this year make the impossible possible.
"The employees of the Bavarian Red Cross are clearly among the heroes of everyday life. Unfortunately, they sometimes do not receive the appreciation they deserve. We want to change that with this commercial. After all, they are always on duty - precisely also at Christmas and especially in Corona times," said Reza Ramezani, CCO Digital & Data at TRACK.
With only a couple weeks to concept, produce and edit a clip to be distributed throughout ProSieben MAXX, SAT1 Gold, Sixx and Kabel Eins Doku channels and the client's own Social Media, we arranged a small production in a real ambulance, with BRK's own emergency paramedics, featuring none other than Santa himself.
"Short, concise, serious but also with a pinch of humor, this spot shows how Red Cross volunteers make the impossible possible day after day," commented Sohrab Taheri-Sohi, Head of Communications at the Bavarian Red Cross. "The entire past year was a pure effort for our volunteers and full-time staff. We hope this commercial will put a smile on their faces as well."
CLIENT Bayrisches Rotes Kreuz
AGENCY Track GmbH
CREATIVE Reza Ramezani
DIRECTOR Fabian Epe
DOP Mahmoud Belakhel
EXECUTIVE PRODUCER Philipp Schmalriede
PRODUCERS Rika zu Klampen
PRODUCTION ASSISTENT Frida Melhorn
POST-PRODUCTION Tanja Bruhn
ARTIST Jonas Bruse
EDITOR Facundu Sanchez
COLORIST Andrea Gomez
MUSIC die Stube
COMPOSER Michael Krüger