Christmas spot for Bavarian Red Cross

THE CHALLENGE

Combining a serious message with a pinch of humor

The agency Track approached us with a Pro-Bono project for the Bavarian Red Cross (BRK), wanting to thank their 200,000 volunteers and full-time employees, who often and especially this year make the impossible possible. 

"The employees of the Bavarian Red Cross are clearly among the heroes of everyday life. Unfortunately, they sometimes do not receive the appreciation they deserve. We want to change that with this commercial. After all, they are always on duty - precisely also at Christmas and especially in Corona times," said Reza Ramezani, CCO Digital & Data at TRACK.


THE SOLUTION

Lightning-speed project turnaround

With only a couple weeks to concept, produce and edit a clip to be distributed throughout ProSieben MAXX, SAT1 Gold, Sixx and Kabel Eins Doku channels and the client's own Social Media, we arranged a small production in a real ambulance, with BRK's own emergency paramedics, featuring none other than Santa himself.

"Short, concise, serious but also with a pinch of humor, this spot shows how Red Cross volunteers make the impossible possible day after day," commented Sohrab Taheri-Sohi, Head of Communications at the Bavarian Red Cross. "The entire past year was a pure effort for our volunteers and full-time staff. We hope this commercial will put a smile on their faces as well."


The Team

We want to thank the entire team who donated their talent and time for such a great project.

CLIENT Bayrisches Rotes Kreuz

AGENCY Track GmbH

CREATIVE Reza Ramezani

DIRECTOR Fabian Epe

DOP Mahmoud Belakhel

EXECUTIVE PRODUCER Philipp Schmalriede

PRODUCERS Rika zu Klampen

PRODUCTION ASSISTENT Frida Melhorn

POST-PRODUCTION Tanja Bruhn

ARTIST Jonas Bruse

EDITOR Facundu Sanchez

COLORIST Andrea Gomez

MUSIC die Stube

COMPOSER Michael Krüger


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Christmas spot for Bavarian Red Cross