The agency Thjnk approached us with their idea of transferring the values of the budget-friendly REWE brand Ja! into a creative concept where we’d produce a luxurious ad clip with no budget at all. Their goal was to convey that the customers who cleverly use the savings potential of the Ja! range simply have more money left for luxury moments.
Taking advantage of the luxurious atmosphere in Mallorca, we shot on our feet the several attempts to sneak in to prestige locations like yachts, spas and villas, YouTube-challenge-style. The fails and successes can be seen in a YouTube and Facebook campaign consisting of several episodes. We also produced a casting documentary to be distributed as the teaser of the campaign.
A slim and agile team was essential to grab the shooting opportunities. We had to prove how creativity is not just a quality for the conception phase, but an essential feature of the production.
CLIENT Rewe Ja!
CAMPAIGN The Cheapest Ad
AGENCY Thjnk Hamburg GmbH
DIRECTOR Mathias Hovgaard
DOP Kaspar Kaven
PRODUCER Daniel Mittwede
CUTTER Sabine Panek
SOUND Michael Krüger, Extreme Music
VFX Sven Schönmann