"Gesungene Bewertung" for SBK, with achtung!

THE CAMPAIGN

The brand's best ambassadors needed amplification

SBK is one of the most positively rated health insurances in Germany, and the agency achtung! decided to build a campaign exactly around this fact. When the people speaking for the company are its best ambassadors, who would be the best speaker for the audience? In this case, it was a singer.

WHAT WAS THE SOLUTION?

Both good and bad reviews were made into song lyrics, sung by Alexander Klaws. We produced a music video and related social media assets to spread awareness especially on Facebook.

Behind The Scenes

The Team

We thank the entire team for the great work

CLIENT SBK - Siemens-Betriebskrankenkasse
CAMPAIGN Gesungene Bewertung
AGENCY achtung!
DIRECTOR Jan Rasmus Voss
DOP Simon Vu
EXECUTIVE PRODUCER Philipp Schmalriede
PRODUCERS Lisa Hadeler, Daniel Mittwede
PRODUCTION ASSISTENT Delia Zhai
VTR / DIT Jonas Bruse
PRODUCTION MANAGER Felix Werle
1st AC Felix Halm
GAFFER Ben Erdenberger
SOUND Thomas Keller/ Miguel Murrieta
AD Verena Schlünsen
MUA Pia Norberg
EDITING Sebastian Voss
ARTIST Alexander Klaws

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"Gesungene Bewertung" for SBK, with achtung!