SBK is one of the most positively rated health insurances in Germany, and the agency achtung! decided to build a campaign exactly around this fact. When the people speaking for the company are its best ambassadors, who would be the best speaker for the audience? In this case, it was a singer.
WHAT WAS THE SOLUTION?
Both good and bad reviews were made into song lyrics, sung by Alexander Klaws. We produced a music video and related social media assets to spread awareness especially on Facebook.
CLIENT SBK - Siemens-Betriebskrankenkasse
CAMPAIGN Gesungene Bewertung
DIRECTOR Jan Rasmus Voss
DOP Simon Vu
EXECUTIVE PRODUCER Philipp Schmalriede
PRODUCERS Lisa Hadeler, Daniel Mittwede
PRODUCTION ASSISTENT Delia Zhai
VTR / DIT Jonas Bruse
PRODUCTION MANAGER Felix Werle
1st AC Felix Halm
GAFFER Ben Erdenberger
SOUND Thomas Keller/ Miguel Murrieta
AD Verena Schlünsen
MUA Pia Norberg
EDITING Sebastian Voss
ARTIST Alexander Klaws