”Weltverbesserer” for Techniker Krankenkasse and FC St. Pauli

THE CHALLENGE

Celebrating individuals behind world-changing initiatives

Techniker Krankenkasse and FC St.Pauli are on a mission to stand behind everything that speaks for our society and promotes the health of the network and the people. To promote their common initiative “Weltverbesserer”, they wanted to highlight some of the everyday heroes who have elevated the society with their vision and hard work.

THE SOLUTION

"Sometimes development needs a push, and then it drives itself forward."

We shot the films in several urban locations after dark, with protagonists Benjamin Adrion from Viva con Agua, Ewald Lienen behind #weltverbesserer, Mitra Kassai from All Inklusiv, Helge Weigand from Hanseatic Help, and the founder of "Das Geld Hängth an den Bäumen" Jan Schierhorn. They were all rolling an inflated 2-meter sphere on which we projected images from their projects, to support the voice-over of them telling their stories. All films were produced in square and vertical formats for YouTube, Instagram and Facebook.

The Team

It took an entire team to get the ball rolling, figuratively and literally speaking.

CLIENT Techniker Krankenkasse & FC St. Pauli von 1910 e.V.
AGENCY
Leagas Delaney Hamburg GmbH
CAMPAIGN
Weltverbesserer - Etwas ins Rollen bringen
DIRECTOR
Rainer Binz
DOP
Fritz Butze
EXECUTIVE PRODUCER
Philipp Schmalriede
PRODUCERS
Daniel Mittwede
PRODUCTION ASSISTENT
Delia Zhai
PRODUCTION MANAGER
Tom Heinrich
POST-PRODUCTION
Tanja Bruhn
ARTIST
Dennis Riebenstahl
EDITOR
Sven Duncker
COLORIST
Andreas Piecha
MUSIC
Leon Waterkamp
MUA
Pia Norberg
PROP MASTER & PHOTOGRAPHER
Janis Trausch
GRADING
Colour Grading GmbH / Andreas Piecha
SOUND
Die Stube


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”Weltverbesserer” for Techniker Krankenkasse and FC St. Pauli