Techniker Krankenkasse and FC St.Pauli are on a mission to stand behind everything that speaks for our society and promotes the health of the network and the people. To promote their common initiative “Weltverbesserer”, they wanted to highlight some of the everyday heroes who have elevated the society with their vision and hard work.
We shot the films in several urban locations after dark, with protagonists Benjamin Adrion from Viva con Agua, Ewald Lienen behind #weltverbesserer, Mitra Kassai from All Inklusiv, Helge Weigand from Hanseatic Help, and the founder of "Das Geld Hängth an den Bäumen" Jan Schierhorn. They were all rolling an inflated 2-meter sphere on which we projected images from their projects, to support the voice-over of them telling their stories. All films were produced in square and vertical formats for YouTube, Instagram and Facebook.
CLIENT Techniker Krankenkasse & FC St. Pauli von 1910 e.V.
AGENCY Leagas Delaney Hamburg GmbH
CAMPAIGN Weltverbesserer - Etwas ins Rollen bringen
DIRECTOR Rainer Binz
DOP Fritz Butze
EXECUTIVE PRODUCER Philipp Schmalriede
PRODUCERS Daniel Mittwede
PRODUCTION ASSISTENT Delia Zhai
PRODUCTION MANAGER Tom Heinrich
POST-PRODUCTION Tanja Bruhn
ARTIST Dennis Riebenstahl
EDITOR Sven Duncker
COLORIST Andreas Piecha
MUSIC Leon Waterkamp
MUA Pia Norberg
PROP MASTER & PHOTOGRAPHER Janis Trausch
GRADING Colour Grading GmbH / Andreas Piecha
SOUND Die Stube